Commenting on this development,
Anuj Khanna Sohum, the Chairman, MD and CEO at Affle said “We have fortified our Affle2.0 strategy leveraging strategic opportunities to drive consistent growth momentum, augment global market leadership and bring world-class technology capabilities together. Appnext OOBE platform powers an integrated vernacular on-device consumer experience and strengthens our ecosystem connect with advertisers, OEMs and MNOs across India, global emerging markets in general and Africa in particular.”
Talking about it,
Elad Natanson, CEO of Appnext commented “Appnext’s OOBE solution adds an essential part to our powered mobile journey and strengthens our strategic moat as an end-to-end self-serve mobile advertising platform like no other company in the market. It marks an additional milestone in our mission to accelerate app discovery and transforms the relationship a consumer has with mobile and service provider, enabling always connected and immersive experiences throughout the device lifetime. We are committed to accelerating our reach to over 10 billion connected devices globally by 2030 enabling personalized consumer journeys at significant scale.”