Commenting on the development, Anuj Khanna Sohum, the MD and CEO of Affle said “It is a significant validation of our Affle2.0 strategy powered best-in-class processes that go much beyond tech innovation towards the highest levels of data security, business integrity, scalability and sustainability. We at Affle, lay strong emphasis on users' privacy & data protection through every phase of the engagement lifecycle and this certification makes us part of a selective group of companies that made it to the DPTM. It notably enhances our customers' trust, builds greater strategic moat, fosters growth and augments our global market position. We thank IMDA for their continued support.”
Commenting on the development, Charles Yong, Chief Architect and Technology Officer of Affle said “Digital marketing & data technologies globally are undergoing extensive privacy shifts. As more deep technologies emerge, data privacy will be the underpinning factor to thrive in this new environment. We keep the consumers' interest and privacy concerns as central to our innovation and are proud to be featured as a DPTM certified company. We will continue to focus our endeavours on customer-centric technologies that have strategic differentiation and global appeal, while following the highest levels of data security and privacy standards.”
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising across global connected devices. Some of Affle's leading platforms include - Appnext, Jampp, MAAS, mDMP, mediasmart, mTraction Enterprise, RevX and Vizury.
Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited, and its investors include Microsoft, Bennett Coleman & Company (BCCL) amongst others.
For more information, visit - www.affle.com For further queries, you may contact - pr@affle.com