Commenting on this development, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said “We welcome Martje to our leadership team and wish him a successful journey at Affle. His cross-functional and relevant industry experience will enable us to drive further growth for our platforms and the CPCU business across all markets. We also welcome Raghav who has joined our Data Platforms and Operations team and look forward to achieving continued success as we strengthen our foundation for Affle2.0 growth journey.”
Commenting on this, Martje Abeldt, the Chief Revenue Officer of Affle RevX Platform said “I can't imagine a more exciting time to join Affle and look forward to complement the exceptional entrepreneurial capabilities of the leadership team. It gives me immense excitement to lead the RevX Platform to help drive business growth across markets through new strategic initiatives.”
This announcement comes along Affle’s another key appointment of Raghav Maheshwari as Director – Global Account Management, who joins with 10+ years’ experience. In his last stint, he was working for Inmobi as Director – Sales (South East Asia) and has played key roles in the ad tech ecosystem across APAC markets. He has previously driven growth initiatives for companies like Fidelity Investments and The Smart Cube.