Commenting on these achievements, Anuj Khanna Sohum, the MD and CEO of Affle said, “Each year we have made tremendous strides in strengthening our impactful tech innovations that power the mobile marketing ecosystem. Winning the top honour at MMA Smarties 2022 for the 4th year in a row is a momentous occasion for us and strengthens our confidence in the vision to create innovative solutions that shape and disrupt marketing technologies of the future. This win is also an inspiration and appreciation of Afflers for their dedication to continue creating impact with their contributions. One of the pillars of our Affle2.0 strategy is based on expanding the scope of our products and solutions to connected devices mapping end-to-end consumer journeys. We will continue to foster this culture of innovation enabling us to deliver industry leading sustainable growth and build a greater strategic moat.”
Charles Yong, Affle’s Chief Architect and Technology Officer said, “Winning the Technology Company of the Year once again marks a significant milestone in our innovation journey. I am proud of the work put by our tech and R&D teams in creating unique industry solutions and products by leveraging the capabilities of AI & Big Data Analytics. The real-time capabilities of our solutions help advertisers target the right users at the right time. This award is a testament to our capabilities and inspires us to push the boundaries of technology to drive customer success.”
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising across global connected devices. Some of Affle’s leading platforms include – Appnext, Jampp, MAAS, mDMP, mediasmart, mTraction Enterprise, RevX and Vizury. Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited, and its investors include Microsoft, Bennett Coleman & Company (BCCL) amongst others.
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