Talking about it, Elad Natanson, CEO of Appnext said “We are highly encouraged by the recognitions earned by Appnext in the recent AppsFlyer Index and are thankful to our customers for consistently adopting us as their no. 1 independent (non-SRN) mobile marketing platform. With an end-to-end technology-driven offering from Appnext, we strive to offer innovative discovery solutions that place advertisers apps and services in front of valuable users, at a significant scale. Appnext is dedicated to further accelerate this journey, enabling mobile OEMs, operators and advertisers to better engage with their users, improve customer experiences and build greater brand loyalty.”
Commenting on this development, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, “I am incredibly proud of Appnext for such inspiring wins and standing out as the leading independent (non-SRN) platform globally that fundamentally transforms mobile ads into on-device and in-app consumer recommendations, delivering conversions spanning the entire consumers’ online journey. I also congratulate our Jampp platform teams for featuring amongst the Top-10 on the SKAN Index (iOS) as well as RevX for being amongst the top scorers in the Remarketing Index of AppsFlyer. Our growth is anchored on the loyalty of our customers across all growth industry verticals and our position in the ecosystem as the preferred mobile marketing platform across global emerging markets and beyond.
The AppsFlyer Performance Index is a comprehensive measurement of mobile advertising. The latest edition of Performance Index XIII measured 623 media sources with a minimum of 50,000 installs per media source, analysed data from 33 billion app installs, 55 billion apps opens across 17,000 apps.
Appnext is an independent app discovery platform, offering the only recommendation engine on the market, encompassing both in-app and on-device discovery. Appnext discovery platform powers over 6B daily app recommendations via over 20+ interactions along users’ daily mobile journey. Through its direct partnerships with top OEMs, operators and app developers, Appnext creates a discovery experience in over 10,000 mobile touchpoints. As of June 2020, Appnext is part of the Affle group.
Learn more about Appnext's solutionsAffle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.
Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited, and its investors include Microsoft, Bennett Coleman & Company (BCCL) amongst others. For further queries, you may contact - pr@affle.com